After reading the other comments on the colors - and all the Safavieh pics are from their website - I was smart and ordered the smallest size, figuring I could use a 2' x 3' rug in lots of places around the house. I liked the colors, and boy, they sure are different than the pics - so I ordered the blue and ivory carpet in the largest size. It was delivered sooner than expected, and rolled up nicely with no folds or creases. I also bought a good quality carpet pad that was recommended by my friend who is a "carpet guy".It's thick and soft, and the patterns and colors are beautiful. The blue is a faded denim blue, and the ivory is a sandy color. The other colors are dark chocolate brown outlines, many shades of tan/gold, a bit of rust and a pretty rosy terracotta / peach tone. Also the big rug has a motif in the center that is grey - something that was not in the smaller rug. I wouldn't say the colors are faded or muted, as some other buyers have stated, but certainly not as vivid as the pictures online. My big rug (9'6" x 13'6") was over 100 lbs. delivered, so I would highly suggest you buy a little rug as a "sample" first, if it's convenient for you. Hopefully my pic will give you some idea of how different it really is - I have the little rug next to the big one.There is a mild "new" smell - like a new car, but not strong or toxic. (And I am "Miss Sensitive Nose" !) If you've ever had new wall-to-wall carpeting installed, that has an odor when it's new too. I'm sure it will dissipate with time, as will the shedding. Yes, any new carpet or rug will shed a lot. I vacuumed this rug twice - one way, then the other way, before putting my furniture back in the room.Love this beautiful rug! I would definitely buy this brand again! I'll be happy to answer any questions if I can! : )Adding years later: This rug held up like a champ, and now my son has it in his home. Cleaned up well, never got wear spots after 8+ years, colors never bled when I had to use my carpet cleaner or Spot Bot. I would buy a Safavieh rug any time - great rug + great value.